aiEDU - You Create The Future

Everyone should have access to the conceptual knowledge and skills they need to thrive as workers, creators, consumers, and citizens. This is the dawn of a new era of technology and we are in a dire state to ensure everyone is caught up to speed and can imagine a world where AI is used for good.

Role

Art director, story-board artist, copy-writer, voice actor, researcher

Team

Me

Duration

4 months

Challenge

There is a lack of literacy of how to use Artificial Intelligence with the intention of altruism.

Solution

Create a campaign that focuses not only on AI literacy, but how the near future could look in the perspective of a child if AI is used to better the quality of life for humanity.This will be accomplished through social media, animatronic teachers in the classroom, OOH and virtual advertisements in kids spaces like Roblox and Cyberpunk 2077.

Case Study Video

Process

Research

Research

Strategy

Strategy

Define

Define

Design & Develop

Design & Develop

  • Research

    aiEDU was my thesis project so I spent time researching topics related to schools, critical thinking, and new tech of today using the SWOT process

  • Audience

    Understanding the audience, who they are, and where they spend most of their time was imperative to know where to position this campaign.

  • Brainstorming - TBWA

  • 360 Campaign

  • Script

  • Storyboard - Sketches

  • Storyboard - Asset Creation

Cannes Board

Applications

Virtual Ads

OOH

Social Media

Animatronic Teachers

Next steps and future considerations

  • Create this campaign from a digital product perspective and redesign the user experience of the current aiEDU website.

What I learned…

utilizing Midjourney was a big part of this project and using prompts. I was able to learn how to combine my knowledge of design principles to create assets with Midjourney.


I was also able to push the limits of what I could accomplish with motion design to tell this campaign from a story-telling perspective.

Next project

'Renters for Moore'

Product Design

A one stop shop overhauled app to help combat modern hustle culture.